Running a business is non-stop action. All business owners and corporate executives understand: the challenge of maintaining day-to-day operations while considering the future is both exciting and demanding, especially in tight economies. Without focus and planning for a business’ future, the business will be at the whim of chance. And, any decision made “in the moment” can and will have a ripple effect for years to come. In those choice moments, one of the best guarantees of success is a well-developed team capable of rolling with change, and able to unite towards the strength of the business mission, project, or campaign.
Unfortunately, when profits seem tenuous, the investments in the business’ biggest asset – its employees, typically falls short of what is necessary. The people who provide support, creative thinking, implement solutions and procure new leads are the heart and soul of a business. By focused investment in the development of this team of individuals, a business will thrive. There is a direct correlation: when a business invests in its employees, the employees invest back into the business. This is also known as building social and knowledge capital.
Companies like Google, Zappos, Southwest and REI are famous for their focus on employee and team development. These companies know that through investing in team development, their people bring more assurance, creativity, drive and commitment to their work tasks. These companies empower teams through development, encouraging individuals to build strengths, hardwire high performance behavior, and most importantly, work as a team. This all-inclusive investment in social capital is the proven road to success; these companies, and many like them, rise above their competition – in reputation and in profits.
Investing in your people ignites:
Team development is an imperative for business growth; it encourages productivity and motivates beyond a paycheck or bonus. When a team understands the unique dynamics of a business, and their own contribution toward the business’ success, there is a combined effort that exponentially increases a company’s worth. Through team development programs, training, and exercises, businesses create a winning culture, welcoming and capitalizing on the strengths and assets of each member – where together, those assets become an unbeatable force.